Yandex Rhythm
2023 – 2026Yandex Rhythm is a visual content platform for brands where users browse photos/videos, discover products, and move toward purchase. The product combines both B2C (users) and B2B (businesses and creators/bloggers) experiences, and the product has reached 56M MAU and 4,000+ brands/companies on the platform.
I joined the project at the prototype stage and designed the product end-to-end across Web, iOS, and Android: B2C and B2B flows, integrations across Yandex surfaces (including Yandex main page ya.ru), and the product design system.
As a result, the product was launched and scaled across key Yandex surfaces, showing strong engagement and monetization performance.








































